WELCOME TO THE OUTDOOR MARKET ALLIANCE

Next OMA Market Week Tuesday, May 28 - Friday, May 31

OUR MISSION

Founded in 2020, the Outdoor Market Alliance is a non-profit association dedicated to supporting community-driven initiatives.

We are a collective of 25 independent sales and marketing agencies representing over 175 different brands in the Outdoors, Resort, Run and Bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom space and community meeting space.

Our mission is multi-faceted: We exist to elevate the experience for our brand partners and retailers through a safe, exciting showroom venue, while we raise the awareness, visibility and relevance of the Independent Rep model within the Outdoor Industry. Additionally, we act responsibly to support community initiatives through our non-profit association, with each OMA agency committing time and monetary support to the environment, diversity and inclusivity in the Outdoors markets.

Our Preferred Partners

Upcoming Markets

Upcoming OMA Events

Featured
OMA Market Week
May 28
OMA Market Week
OMA Market Week
Jun 17
OMA Market Week

Upcoming Industry Events

Featured
WWSRA Denver
May 28
WWSRA Denver
WWSRA Montana
May 28
WWSRA Montana
Big Gear Show Industry Day for Retailers & Media
May 31
Big Gear Show Industry Day for Retailers & Media
Big Gear Show - Outside Festival Co-Location
Jun 1
Big Gear Show - Outside Festival Co-Location
WWSRA Utah
Jun 4
WWSRA Utah

 News

Our Leadership

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